Last Updated on August 12, 2025, by Tom Barton 3 mins well spent

We’re excited to welcome a new member to the PWR sales team. With extensive experience across automation, logistics, and customer engagement, Wim brings a wealth of knowledge and passion to the role. We sat down with Wim to learn more about his background, insights on the DACH market, and what they’re looking forward to most at PWR.

Q: What attracted you to the role of Sales Manager at PWR, and what made you decide to join the company?

A: PWR is a growing company, and I was genuinely excited to become a part of that journey. The role aligned well with my skills, and I saw it as a fantastic opportunity to contribute while continuing to grow professionally. I also speak the language of the region, which I knew would help me connect with customers from day one.

Q: Can you tell us about your professional background and how it has prepared you for this role in the DACH region?

A: I’ve worked in production automation for most of my career. I also spent time as a project manager in the bakery sector, which gave me firsthand experience with that specific industry. For the last nine years, I’ve worked in logistics, where I learned a lot about system flow and efficiency. One thing I learned in the bakery world is that “once the oven starts, you can’t stop”, that mindset of precision and timeliness still drives me today.

Q: What does a typical day look like for you in your current role?

A: Every day in sales is different. Some days I’m out visiting customers, and other days I’m in the office collaborating with my colleagues and following up leads. What I really enjoy is helping customers solve their problems, it’s incredibly rewarding.

Q: What are your first impressions of the team and company culture at PWR?

A: From the beginning, I’ve felt that everyone is very supportive and ready to help. The culture here is open and collaborative, which makes settling in much easier.

Q: What do you see as the key opportunities and challenges for PWR in the DACH region?

A: The biggest opportunity is clearly in Germany, which is the largest and most active market—especially in the bakery industry. There’s a strong demand for bread scoring and flow pack solutions. Austria and Switzerland also present great potential, but Germany is where I see the biggest opportunities for growth.

Q: How do you approach building long-term relationships with customers in this market?

A: Trust is absolutely crucial. We have a lot of outstanding proposals and leads, so my focus is on visiting customers in person, building genuine relationships, and showing them how we can add value.

Q: What do you believe sets PWR apart from other suppliers in the automated packaging industry?

 A: Our approach is to help customers solve their problems, and our software is notably more sophisticated than many others in the industry. That gives us a real edge when it comes to solving complex packaging challenges.

Q: What personal qualities or skills do you bring to PWR and your customers in the region?

A: I’ve worked with German customers for years and understand the culture well. That helps with communication, trust-building, and ultimately delivering better service.

Q: What trends or shifts are you currently seeing in the packaging automation space within the DACH region?

A: There’s a noticeable trend toward automation. Many customers are investing in new equipment because manual labour is becoming harder to source. When we offer a reliable automated solution, it’s seen as a strong and timely alternative.

Q: What are you most excited about in your role looking ahead?

A: I’m excited to take on a new challenge, grow the sales pipeline, and start winning some key projects. There’s so much potential here, and I’m eager to make an impact.

Q: Any final thoughts you’d like to share about joining PWR or your goals for the future?

A: I’m happy to be working close to home—it supports a great work-life balance. I’m focused on long-term success for the company and building lasting customer relationships across the region.