Last Updated on June 21, 2024, by Tom Barton 2 mins well spent

At the heart of any successful business is a deep appreciation for its customers. We believe that expertise and personalized service are essential. For us at PWR, engaging with our customers is all about understanding their challenges, envisioning their future, and seamlessly integrating our automation solutions into their journey.

At PWR, the journey starts with us. Alexander Lazoroski, sales manager for Eastern Europe and Scandinavia, shares his thoughts on what makes robotic automation truly valuable to customers. He outlines the key elements that support strong automation systems today that help us provide the best performing solutions to our customers.

1. Product Machine Interface: While intuitive Human Machine Interface is slowly becoming common, we continuously focus on creating custom Product Machine Interfaces. We avoid standard solutions and instead design grippers specifically for each product’s unique shape and packaging needs. Whether it’s a delicate touch for soft dough or precision for sharp coconut cookies, our attention to detail ensures efficiency without compromising product integrity.

2. Vision (& AI): Despite the hype around Artificial Intelligence (AI), we stay practical. Using our decades of experience in 2D and 3D line scan technology, we strategically apply AI in specific areas. Instead of following trends, we invest wisely, anticipating ground-breaking innovations that will set new industry standards in the future.

3. Product Distribution: Optimizing product distribution is more than just a software task; it requires intellectual skill. Our algorithms, refined over years, enable automation systems to achieve exceptional efficiency. Whether in an in-flow or counter-flow setup, we work closely with clients to customize solutions that fit their production needs and goals.

4. (e)Motion: In terms of performance, speed is only one part of success. Our parallel robots are designed for both strength and flexibility, balancing mass, motion, accuracy, and speed. Our motion software fine-tunes movements and reduces wear, prioritizing effectiveness over sheer speed to ensure every product is handled with care and precision.

During Alexander’s time at PWR, he has seen many automation solutions, each with its own benefits and challenges. One clear truth stands out: automation is a transformative journey. It requires commitment, adaptation, and collaboration from both suppliers and customers. At PWR, we fully embrace this challenge, seeing every project as a chance to innovate, collaborate, and add real value to our customers’ operations. As we navigate the changing landscape of robotic automation, our commitment to excellence remains strong, driving us to push boundaries and redefine what is possible for the future.